The Council tell us 8 and 12 Storeys is required because Airlie ‘Needs’ More Hotels: Not according to the Deloitte Access Economics Report “Queensland Tourism – Industry Outlook and Potential to 2020” (PDF)
“5.9.4 Hotel accommodation
Table 5.35 presents the number of rooms required to meet tourist numbers forecast for the Whitsundays region. A 55% occupancy rate is forecast for 2020 by the TFC, while the industry potential indicates a 70% occupancy rate will be observed.
Therefore, existing hotel infrastructure appears to be readily sufficient to meet future increases in visitor nights.“
You can download the full report at
The Whitsundays section starts at page 88 (TFC = the Tourism Forecasting Committee)